In this video, Salt.tv have asked me to add energy and electricity to the footage of the athletes while they demonstrate the product alongside their sport prectice.
this campaign by the vo5 brand is introducing a new range of electrical styling tools aimed for young sporty people.
I was using cell animation technique with hand drawn details applied on top of each of the individual frames, and the style is influenced by anime from the 1980s with flat colour shapes and a neon glow effect
The colour palette I used was drawn from the bright neon colours in the main campaign
